A logo is a single, distinctive mark or symbol that represents your brand, think of it as the face of your business. It’s an important piece of your brand, but it’s only one part of the overall visual representation.
A visual identity is the full framework of visual elements that define how your brand communicates and connects with your audience. It includes your logo but also encompasses your colour palette, typography, imagery, patterns, and design elements. Together, these elements create a consistent and cohesive look across all platforms and touchpoints.
While a logo can make your brand recognisable, a complete visual identity ensures your brand tells a story, evokes emotions, and leaves a lasting impression, building trust and loyalty with your audience.
Curious to see the difference? Explore the images below to experience full visual identities in action!
