1. DISCOVERY WORKSHOP
Creating an effective visual identity is only possible when we have all the information we need. We will collect, analyse and study about your business and your values and goals, as well as analyse possible competitors. We will also identify opportunities to help you stand out in your market.
2. CREATIVE DIRECTION
Once we’ve gathered insights about your business, we’ll put together a Creative Direction presentation. This will guide us in choosing the best design direction that aligns most with your brand. This presentation will include mood boards, colour palettes, typography and visual references to ensure a cohesive visual identity.
3. DESIGN & DEVELOPMENT
At this stage, we will develop visual identity based on the information we collected in Stages 1 & 2. This includes creating the logo and its variations, selecting the colour palette, typography, designing supporting elements, and everything else necessary.
4. FINALISING
In this final stage, we will present the project and showcase the development process. We will make any necessary revisions, create the brand guidelines and deliver all the required files to ensure a seamless transition into implementation.