Zero Zero Co. is a zero waste store that is deeply committed to promoting sustainability and eco-friendliness. With this in mind, we created a visual identity that truly reflects these values, while also capturing the essence of minimalism and simplicity
The logo features a minimalistic typeface and leaf design which symbolises growth, renewal, and sustainability. The minimalistic design of the logo emphasises the brand's commitment to reducing waste and promoting a greener way of life. 
We selected a colour palette with natural greens and beige to evoke feelings of earthiness, growth, and harmony with nature
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