Pure & Fresh
Visual Identity
Pure & Fresh believes that nature holds the key to health and vitality. The journey began when a group of passionate farmers united to create a farm that would bring the purest and most delicious fruits to your table.
For this visual identity, we created a logo that embodies simplicity and clarity. Finally, combining it with a friendly font creates a warm and inviting feel.
The colour palette is bright and fresh, with a focus on vibrant green shades and sunshine yellow. These colours bring a sense of energy and vitality to the brand. The remaining colours serve as highlight accents, adding visual interest to the overall design.
A collection of custom illustrations was developed to bring the brand to life across different touchpoints. Inspired by fruits, nature, and the farming journey behind the brand, the illustrations introduce a playful and human element to the identity. The organic forms help to create a visual system that feels fresh, vibrant, and full of personality while reinforcing the brand’s connection to natural produce.
