Munchies
Visual Identity
Munchies is a vegan cookie brand with a playful and expressive personality. The visual identity centres around a custom wordmark featuring a bite mark within the letter 'M', creating a direct connection to the product while giving the brand a distinctive and memorable character.
A vibrant colour system was developed to bring flexibility across packaging applications, allowing for a range of bold combinations that create impact on the shelf while maintaining consistency across the brand.
