House of Thrift is an an online thrift store that is committed to reducing the negative impact of fast fashion by offering quality second-hand clothing and accessories.
To represent the values and mission of the brand, we created a bold and modern logo with slightly rough edges that reflects the unique look and feel of second-hand clothing and accessories.
The target audience of House of Thrift is typically aged between 20-30, which inspired us to create a bold and harmonious colour palette that resonates with the target audience and helps the brand to stand out in the digital environment.
To elevate the House of Thrift brand, various assets were created such as custom box packaging, business cards, stickers, a tote bag design and social media posts.
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