Foodflow is a vegan meal subscription service delivering fresh meals straight to your door. It bridges the gap between meal kits and takeout by offering 100% plant-based dishes that are ready to enjoy. The goal was to create a visual identity that feels modern and flavourful while making plant-based eating exciting and approachable for people with busy lifestyles.
The flowing wave in the logo captures movement and energy, a nod to the simplicity and ease that Foodflow brings. The typeface is bold and modern while remaining friendly and human. The colour palette draws inspiration from fresh, natural foods. It feels vibrant and energetic without relying on clichéd healthy greens.
Playful and inviting phrases such as “No prep. No stress. Just plants.”, “We cook while you catch up.” and “Smart food for busy lives.” bring extra personality to the brand’s voice. The brand’s photography focuses on connection and lifestyle, showing friends laughing, sharing food and relaxing together.
